Cultivating Corporate Ties Through Flowers
Over several years we've learned that effective corporate gifting isn't about flawless designs—it's about grasping the subtle craft of professional relationships and the timing that matters most.
How We Solved the Corporate Gifting Puzzle
In 2019, we kept hearing the same complaint from corporate clients: "Beautiful flowers, but they show up after the meeting." That made us realize we weren't just arranging flowers—we were shaping moments that can determine professional relationships.
The Timing Transformation We Discovered
Our breakthrough came from a stressed client in 2021. A key investor meeting was moved up by three hours, and they needed deliveries to align. Instead of declaring it impossible, we devised what we now call "flex-timing"—bouquets that look flawless whether they arrive at 9 AM or 2 PM.
"Today we craft arrangements with several peak moments across the day, so your flowers never appear to be waiting."
Our Approach to Problem Solving
We crafted this method after seeing too many well-meaning gestures lead to awkward moments rather than meaningful bonds.
The Context Discovery Phase
We learned this lesson the hard way when a client's celebratory arrangement arrived amid a tough restructuring announcement. Now we ask the questions that florists typically overlook: What’s happening in your business at the moment? What’s the mood you’re dealing with?
Recent example: A client wished to mark a partnership but noted that their partner company was facing a family tragedy. We moved from festive celebration to considerate support—the same partnership acknowledgment, but a wholly different emotional approach.
The Practical Reality Check
Beautiful arrangements that nobody can maintain become awkward within days. We figured out how to design for real office settings—air conditioning, changing lighting, busy receptionists who might forget to water.
Our "office-hardy" picks include blooms that dry gracefully instead of wilting dramatically, and displays that look deliberate even if not perfectly cared for after a busy week.
The Follow-Through Innovation
We found that the real impact occurs after delivery. A client noted that visitors were still asking about their flowers weeks later, still looking fresh. That’s when we realized we weren’t merely delivering gifts—we were sparking ongoing conversations.
Now we add discreet care cards that help the recipient keep arrangements looking professional longer, along with seasonal refresh options for clients who want to maintain that polished look year-round.
The Team Behind the Workflow
We're not traditional florists, and that's probably why our approach works. Our backgrounds in business consulting and hospitality management taught us to see gifting as relationship strategy, not just decoration.
Avery Singh
Head of Design Curation
A former hospitality supervisor who observed how blooms shape guest experiences in luxury properties. Avery applies that focus on environmental psychology to office environments, explaining how flower selections shape business discussions and first impressions.
Navi Sharma
Director of Client Relations
Beginning their career in business consulting, they later recognized that strong partnerships hinge on considerate gestures many firms miss. Navi focuses on timing, cultural nuances, and the delicate craft of cultivating business relationships through meaningful tokens.
